The brand management and creative team brings together experts in multiple communication disciplines: strategists, project coordinators, designers, writers, and developers. We provide leadership and strategic direction for university-wide communication and marketing and assist with building campaigns that bridge the digital and the physical—highlighting LSU’s essence and reinforcing our impact across the state and beyond.
Copywriting and Editing
Our copywriters/editors tell the university’s story via the written word, using the brand’s spirited tone. In addition to creating work that inspires the reader to learn more about LSU, we provide standards to help other writers/editors around campus stay true to the brand voice and editorial style while developing their own projects.
Communications & University Relations builds positive relationships between LSU and its many constituents through strategic internal and external communications that convey the university’s brand identity. Our business manager performs the behind-the-scenes tasks that make us function seamlessly and efficiently.
Our office maintains an array of items for event branding such as table cloths or backdrops, that can be borrowed or rented throughout the year. Please make a request through our service portal to borrow or rent items. Our office Knowledge Base details specific standards and guidelines for event branding including an Event Planning Checklist and Event Planning Tips.
Our digital communications team provide leadership and strategic direction for the overall LSU web presence and online communications and marketing efforts. We operate the university’s homepage, second-level pages, and various elements of the university’s core website, in addition to supporting the university’s strategic marketing and communication goals. We work with our campus partners to align strategic communication priorities across various digital media outlets and provide planning and support for messaging and communication priorities throughout the university.
All Omni CMS and academic and departmental units in WordPress automatically have the university's Google Analytics tracking code already embedded. To request Google Analytics support or related issues, visit the Web Support Analytics page.
In partnership with Student Government, LSU has created an app that puts campus at your fingertips, allowing you to check your Tiger Card balance, connect with Moodle and myLSU, navigate around campus, customize your LSU news and more. Visit the LSU Mobile App page for more.
Our designers work with units at every LSU campus to create visual narratives for external and internal audiences. Our primary goal is to highlight LSU’s essence and reinforce our brand across the state and beyond. Our communications focus is always through the prism of the university’s overarching goals.