Department of Marketing

Building the brand behind business. 

The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.

Explore our marketing degree programs


The Bachelor of Science in Marketing teaches students how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.

BS Marketing


The PhD in Marketing is the mark of highest achievement in the academic study of marketing. Our program is designed to produce scholars who conduct top-tier, original research that makes a significant contribution to knowledge within the marketing discipline.

PhD Marketing


Overhead shot of two female researchers working at their computers.


The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.

Marketing Research

Professor smiles in front of classroom next to a podium.


Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.



A Top Sales Program in the Nation

The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.

PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search. 

See Where PSI Can Take You

Cutting-Edge, Technology-Based Marketing Research

Behavioral Research Lab

This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.

Learn More About the Lab

The Student Experience

Marketing News

Last month, the Sales and Marketing Executives-Baton Rouge chapter awarded Department of Marketing Distinguished Instructor Tommy Karam with its Nell Mitchell Doughty Lifetime Achievement Award at an event where many recounted their experiences in Karam's classroom.

Employee Engagement is one of the major components that drive customer satisfaction and, ultimately, organizational success in the service industry.

As the stockings are hung by the chimney with care, stores around the country are bursting with items and holiday deals. The National Retail Federation predicts spending will be near $950 billion, even as inflation and higher prices weigh heavily on shoppers’ minds and bank accounts. LSU Marketing Professor Dan Rice analyzes the numbers and shares expertise to help buyers make the right decision this holiday season.


Contact Us

Department of Marketing

2100 Business Education Complex
501 South Quad Drive

Follow Us

Follow the Department of Marketing activity on our social media channels. 

Facebook logo in white
Instagram logo in white
Twitter logo in white

Invest in Us

Support marketing scholarship, research, student experience, and more.

Give Now