Students pursuing a Bachelor of Arts in Mass Communication at the Manship School choose from one of four concentrations: digital advertising, journalism, political communication or public relations.
Whereas other advertising programs offer digital as an add-on, we have made it the backbone of our curriculum. As such, students gain a solid foundation in traditional advertising strategies, while also designing and implementing advertising campaigns across various digital and online platforms such as apps, social media and digital outdoor.
Our journalism area focuses on creative storytelling in a multimedia world. Journalism students develop the writing and visual skills to produce stories across platforms: print, broadcast, web, social and mobile media. The most creative journalists combine words, pictures, video and graphics to make their stories even more engaging.
Political communication is more than just politics. The concentration is for students who want to think, who want to become leaders in their communities and who understand the importance of effective communication in shaping the policies of the world. The Manship School trains students to work as press secretaries, campaign managers, journalists, lobbyists and more.
Our public relations program focuses on problem-solving and strategic planning. The best professionals in this field move easily from writing a news release to planning a product launch to damage control in the media. We aim to expose students to as many different public relations scenarios as possible while in school.